Manager - Branding

About the role

We are looking for a creative, proactive and execution-oriented Manager – Branding & Marketing Communications who will be responsible for strengthening the brand presence of Bharat Wire Ropes Ltd. (BWR) and 3 Idea Technology across digital and offline platforms.

The candidate should have a strong understanding of branding, marketing communication, content, presentations and creative execution. The role requires someone who can understand a business requirement, prepare a clear brief, coordinate with designers/agencies, review creatives and take the activity through to final execution.

The candidate should also be comfortable with AI tools and Generative AI for content creation, research, ideation, presentations and improving day-to-day marketing productivity.

What you'll do

• Key Responsibilities
• 1.
• Brand Management
• Develop and implement branding strategies for BWR and 3 Idea Technology.
• Maintain consistency of brand identity across all communication channels.
• Manage corporate identity, brand guidelines, presentations, brochures, catalogues and marketing collateral.
• Strengthen brand visibility and positioning in relevant markets.
• Ensure all branding activities are aligned with the company's business objectives.
• 2.
• Digital & Social Media Branding
• Plan and execute social media strategies across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms.
• Prepare and manage monthly content calendars.
• Coordinate with designers, content creators and agencies for posts, videos, reels, banners and other digital content.
• Monitor reach, engagement and overall digital performance.
• Identify opportunities to improve the online presence of both brands.
• 3.
• Marketing Campaigns
• Plan and execute B2B and B2C marketing campaigns as applicable.
• Develop campaigns for new products, product launches, events and business initiatives.
• Coordinate with Sales and Business teams to develop marketing communication supporting lead generation.
• Track campaign performance and prepare reports.
• Suggest new and innovative campaign ideas.
• 4.
• Events & Exhibitions
• Plan and coordinate participation in exhibitions, trade shows, conferences and corporate events.
• Manage branding requirements including stalls, displays, standees, brochures, presentations and promotional material.
• Coordinate with vendors and agencies for event execution.
• Ensure effective brand representation at exhibitions and industry events.
• 5.
• Content & Corporate Communication
• Develop and coordinate corporate presentations, company profiles, newsletters, brochures, product literature and marketing content.
• Convert technical and business information into simple, professional and visually appealing communication.
• Coordinate photography, videography, product shoots and corporate videos.
• Maintain consistent brand messaging and tone across all communication channels.
• 6.
• Creative Briefing & Coordination
• Understand business requirements and convert them into clear and actionable creative briefs.
• Brief designers, agencies and content teams on requirements for creatives, presentations, campaigns, videos, brochures and events.
• Review creative concepts and provide constructive feedback.
• Coordinate the complete process from briefing → concept → revisions → approval → final execution.
• Ensure creative output meets quality, accuracy and brand standards.
• Proactively suggest improvements rather than only executing instructions.
• 7.
• Presentation & Desk-Based Marketing Work
• Create professional PowerPoint presentations, pitch decks, company profiles and management presentations.
• Prepare presentations for management meetings, client meetings, exhibitions and business requirements.
• Convert technical/business information into impactful visual presentations.
• Handle day-to-day desk-based branding and marketing activities.
• Maintain content calendars, campaign trackers, marketing reports and activity MIS.
• Strong working knowledge of PowerPoint, Excel, Word and Canva is required.
• 8.
• AI Tools & Generative AI
• Use AI tools and Generative AI to improve marketing productivity and creative output.
• Use AI for content ideas, campaign concepts, research, presentations, creative briefs, social media content and marketing copy.
• Explore AI-based tools for image generation, video concepts, presentations and content creation.
• Ability to write effective prompts and refine AI-generated outputs according to brand requirements.
• Identify practical ways in which AI can improve branding and marketing processes.
• Stay updated with new AI tools and marketing technologies.
• 9.
• Creative & Visual Communication
• Have a good understanding of visual communication, layouts, typography, brand aesthetics and creative storytelling.
• Understand what type of creative works for B2B, industrial, manufacturing and technology audiences.
• Coordinate with graphic designers, video editors, photographers and creative agencies.
• Ensure consistency in visual identity and communication.
• Review creative quality before final approval and publishing.
• 10.
• Website & Online Presence
• Coordinate website content updates and improvements.
• Work with web/digital agencies for website development, SEO and content requirements.
• Ensure company, product and corporate information is accurate and updated.
• Monitor website content and overall digital visibility.
• Suggest improvements to website communication and user experience.
• 11.
• Agency & Vendor Management
• Manage creative, digital marketing, advertising, printing and event agencies.
• Share clear briefs and requirements with external agencies.
• Review quotations, timelines, deliverables and creative outputs.
• Coordinate multiple vendors and ensure timely completion of projects.
• Monitor branding and marketing budgets and ensure cost-effective execution.
• 12.
• Market & Competitor Research
• Conduct competitor and market research to understand branding and communication trends.
• Track competitors' digital presence, campaigns, content and positioning.
• Research industry trends and customer preferences.
• Use online research and AI tools to generate insights and new campaign ideas.
• Identify opportunities to strengthen the company's market positioning.
• 13.
• Internal Coordination & Reporting
• Work closely with Sales, HR, Product, Operations, Management and other departments.
• Understand business requirements and translate them into effective branding initiatives.
• Coordinate with stakeholders for approvals and timely execution.
• Track branding activities, campaign performance and marketing expenditure.
• Prepare periodic MIS and management reports.
• Maintain proper documentation of branding assets, campaigns and marketing activities.

What we're looking for

• Required Skills
• Brand Management & Brand Strategy
• Corporate Branding
• Marketing Communications
• Digital & Social Media Marketing
• Creative Briefing & Creative Coordination
• Content Creation & Content Strategy
• Campaign Management
• Corporate Communications
• PowerPoint Presentation & Pitch Deck Creation
• Canva / Basic Design Understanding
• AI Tools & Generative AI
• Prompt Writing / Prompt Engineering
• Marketing Collateral Development
• Website & Digital Presence Management
• Event & Exhibition Management
• Agency & Vendor Management
• Market & Competitor Research
• B2B / Industrial / Technology Marketing
• Strong written and verbal communication
• Strong creative thinking and execution ability
• Good coordination and project management skills