About the role
About the Role
We are looking for a creative and performance-oriented Digital Marketing professional who can manage the company’s digital presence, create engaging content, execute digital campaigns, and use AI tools to improve marketing productivity and content quality.
The candidate should have a good combination of content writing, copywriting, social media, paid advertising, SEO, creative content development and presentation-making skills.
What you'll do
- Key Responsibilities
- Digital Marketing
- Plan and execute digital marketing campaigns across relevant platforms.
- Manage and monitor campaign performance, leads, engagement and conversions.
- Develop digital marketing strategies aligned with business objectives.
- Meta & Google Ads
- Plan, create and manage Meta Ads and Google Ads campaigns.
- Monitor campaign performance and optimize budgets, targeting, creatives and audience segments.
- Track campaign metrics and prepare performance reports.
- Content Writing & Copywriting
- Write engaging content for websites, social media, advertisements, blogs, brochures and marketing materials.
- Develop compelling ad copies, headlines, captions and promotional content.
- Understand different audiences and adapt content accordingly.
- Social Media Management
- Manage social media platforms and maintain consistent brand communication.
- Prepare and maintain a Social Media Calendar.
- Plan content themes, posts, campaigns and engagement activities.
- Creative Development
- Create briefs and develop social media creatives, campaign creatives, banners and promotional content.
- Should have a good understanding of visual communication and branding.
- Work with designers or independently create basic creatives using relevant tools.
- SEO, AEO & GEO
- Implement basic to advanced SEO practices for website and content.
- Understand AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
- Optimize content for search engines, AI/search platforms and improved online visibility.
- AI Tools
- Use AI tools for content creation, research, copywriting, ideation, campaign planning, creative development and productivity.
- Stay updated with emerging AI tools and identify ways to integrate them into marketing activities.
- Presentation & Deck Making
- Create professional PPT decks and marketing presentations.
- Prepare campaign presentations, marketing proposals, reports and business decks.
- Convert marketing ideas and data into clear, visually appealing presentations.
- Analytics & Reporting
- Track digital marketing performance and prepare regular reports.
- Analyze campaign data and identify areas for improvement.
- Monitor website, social media and paid campaign performance.
What we're looking for
- Required Skills
- Digital Marketing
- Content Writing
- Copywriting
- Meta Ads
- Google Ads
- Campaign Management
- Social Media Management
- Social Media Calendar
- SEO
- AEO
- GEO
- AI Tools
- Creative Development
- PPT / Deck Making
- Digital Analytics
- Marketing Communication
- Candidate Profile
- 2–5 years of relevant experience in Digital Marketing / Performance Marketing / Content & Social Media Marketing.
- Strong written and verbal communication skills.
- Good creative thinking and content ideation ability.
- Hands-on experience with Meta Ads and Google Ads.
- Should be comfortable using AI tools for marketing and content creation.
- Good knowledge of PowerPoint and presentation making.
- Should be able to manage multiple digital marketing activities independently.